| Title | Energy Marketing Entrepreneur to Speak at GMBA LIVE on Wednesday, June 8 |
| Office | College of Management--Global MBA Program |
| TIME | 2016/5/19 下午 01:58:14 |
| Content |
Get your product in the hands of the right people, in the right place, at the right time, and just make sure there’s a camera around. Soon enough, everyone will want what you have to sell. On Wednesday, June 8, Daniel Lau takes us inside the world of energy marketing, drawing on experiences connecting Asian consumers with global brands – Mercedes-Benz, Nike and Beats by Dr. Dre to name a few– by building influencer networks and high-impact experiences. About the Speaker: Daniel Lau Managing Director BRDN Creative, Shanghai With over a decade of executive involvement in energy marketing and development, Daniel Lau has built a portfolio of top tier clients, as a key player in both the creation of cutting-edge brand strategy and the development of global extension. Lau has worked with some of the world’s best-known companies including Mercedes Benz, LVMH, Nike, Alibaba, and Proctor & Gamble. Most recently, Lau worked at Beats by Dr. Dre where he was integral in its APAC growth strategy and the development of influencer relationships. Lau has been published in the Wall Street Journal Asia and the New York Times. This year, Lau launched BRDN Creative to continue his work in brand consultancy with a focus on sports, music, and culture. View Daniel Lau’s profile on LinkedIn What is LIVE? Leadership Innovation Vision Entrepreneurship They are the mindset and skills today’s aspiring leaders need to succeed in business. The LIVE series invites speakers offering real-world insights on key challenges and opportunities. LIVE is a student-led initiative of the Global MBA at National Taiwan University, produced for Taipei’s business community. We invite everyone – both students and professionals – to join our conversations. Tickets Tickets are available to all students holding a valid Student ID from a Taiwanese university for $200. GMBA alumni tickets cost $400. Members of the public may join for $800 per person. |
| Related website | http://goo.gl/niKcL5 |
| Contact | Ms. Christy Chiu |
| Tel | 02-33664304 |
| christychiu@ntu.edu.tw | |
| Reader | Faculty/Staff, Student, Alumni, Others |
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