| Title | E-Commerce: How Brands Win in Today’s Marketplace | ||||
| Office | College of Management--Global MBA Program | ||||
| TIME | 2016/5/5 下午 03:58:45 | ||||
| Content |
Last November, Alibaba’s Single’s Day event broke records – and even the company’s own targets – transacting over $9.3 billion in sales. The term e-commerce was born during some of the earliest conversations about the internet when the now ubiquitous digital network was just a research project inside the U.S. military. Today, e-commerce is the lifeblood of sales. Every day, startups and established players alike are coming up with new ways to transact business via the internet. We can now skip the mall to buy clothes and books on Amazon, pay for our real-world purchases with Apple Pay, or split bills with a friend using Square Cash or LINE pay. In this brave new world, how can brands win? Are direct sales through branded websites dead? Charles Chang 張佳欽 doesn’t think so. In his most recent post, Mr. Chang led the Global Sales division for Taiwan-based consumer electronics giant HTC. On Tuesday, May 17, Mr. Chang joins LIVE, sharing his perspective on the near future for branded e-commerce. What is Live? - Leadership - Innovation - Vision - Entrepreneurship They are the mindset and skills today’s aspiring leaders need to succeed in business. The LIVE series invites speakers offering real-world insights on key challenges and opportunities. LIVE is a student-led initiative of the Global MBA at National Taiwan University, produced for Taipei’s business community. We invite everyone – both students and professionals – to join our conversations. | ||||
| Active Date | 2016/5/17 | ||||
| Active Place | GIS@NTU Convention Center | ||||
| Related website | http://goo.gl/l5b2L8 | ||||
| Contact | 蔡欣惠小姐 | ||||
| Tel | 0905-616952 | ||||
| gmba.live+ntu@gmail.com | |||||
| Reader | Faculty/Staff, Student, Alumni, Others | ||||
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